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Home Lifestyle Campus Happenings Pop-up market showcases local Black entrepreneurs
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Pop-up market showcases local Black entrepreneurs

By
Dayanna Alejandra Pérez
-
March 29, 2025
0
African American woman standing behind a table displaying her handmade goods
Destinae Sheppard showcases items from her jewelry business, @shopmustbefate, at the Black Business Pop-Up on Feb. 24. She uses freshwater pearls, glass and vintage beads. (Dayanna Alejandra Pérez)

Food, jewelry, artisanal goods, clothing, and more were showcased on Feb. 24 at the Black Business Pop-Up in the Student Center at Taylorsville Campus. The event provided a platform for Black entrepreneurs to share their businesses and experiences.

One of the vendors, Alysa Whitney, started her business @soulfull_ut four years ago. Whitney found her passion for cooking after meeting her boyfriend, which led her to enter the market and feed people in Utah.

Out of the many food options available, collard greens are a fan favorite for those who appreciate Southern cuisine.

“We have gumbo, fried chicken, collard greens [and] mac and cheese. I would say our collard greens are a big staple,” Whitney said.

Couple standing at vendor space representing their company, Soulfull
Alysa Whitney stands alongside her boyfriend as they promote her business, @soulfull_ut, at the Black Business Pop-Up on Feb. 24. (Dayanna Alejandra Pérez)

Looking ahead, Whitney hopes to expand her business by opening a food truck or a dine-in restaurant. She blends influences from Texas, Utah and her personal experiences, making her business unique.

Kevin “Kevykev” Owens, owner of @black_pac_og, also participated in the event, selling shirts, stickers and bottled water. His business focuses on empowerment and draws inspiration from hip-hop culture.

“The thing about it is, you know, we are in Utah, so it’s a little bit tougher for me because we know Black people are just 1% of the population,” Owens said. “But what I have noticed, which is cool, is that a lot of other cultures support me.”

African American man posing in front of his vendor space
Kevin “Kevykev” Owens stands near the merchandise for his business, @black_pac_og, during the Black Business Pop-Up on Feb. 24. (Dayanna Alejandra Pérez)

His clothing and stickers are his best-selling products, and he is working on expanding his offerings to appeal to a broader audience.

Rosette Bahati, originally from the Democratic Republic of Congo, owns @Congolese_cafe and sells African goods and Congolese food. She arrived in the U.S. as a refugee with her seven children. She worked in housekeeping, however, the income was not enough; having experience in artisanal crafts, she learned how to start a business.

African woman presenting indigenous artwork for sale
Rosette Bahati, from the Democratic Republic of Congo, showcases her custom-made art from her business, @Congolese_cafe, during the Black Business Pop-Up on Feb. 24. (Dayanna Alejandra Pérez)

One of Bahati’s featured products is the beignet, a deep-fried donut. She participated in the previous Pop-Up on Feb. 8 and was later invited to the University of Utah to host a workshop on jewelry making.

“I went to do a workshop to teach how to make bracelets and jewelry, and now they just invited me to talk about my business and show people how I make what I’m doing,” Bahati said.

Large vendor space displaying handmade Congolese art
Handicrafts made by Congolese artisan Rosetta Bahati sit on display during the Black Business Pop-Up on Feb. 24 at Taylorsville Redwood Campus. (Dayanna Alejandra Pérez)

Rispah Otieno runs a jewelry business where all her products are handmade in Kenya. Her business provides employment, teaches skills and fosters self-reliance in her community.

This was also Otieno’s second time participating in the Pop-Up. She expressed gratitude for the support from the Black community, especially during Black History Month.

African woman sitting at her vendor table marketing her custom crafts
Rispah Otieno showcases items created by Kenyan artisans for her jewelry business during the Black Business Pop-Up on Feb. 24 at Taylorsville Redwood Campus. (Dayanna Alejandra Pérez)

Another vendor, Destinae Sheppard, specializes in handmade jewelry for her business, @shopmustbefate. She uses freshwater pearls, glass and vintage beads to create her pieces. Although she is not currently a student at SLCC, Sheppard has received significant support from the faculty, students and the Black Student Union, who organized the event.

Events like the Black Business Pop-Up showcase entrepreneurship while fostering community and cultural exchange. Vendors like Whitney, Owens, Bahati, Sheppard and Otieno continue to build their businesses while contributing to the diverse fabric of Utah’s economy.

  • TAGS
  • Alysa Whitney
  • Black Business Pop-up
  • Black Student Union
  • Destinae Sheppard
  • entrepreneurship
  • Kevykev Owens
  • local business
  • minority-owned businesses
  • On-Campus Events
  • Rispah Otieno
  • Rosette Bahati
  • Spring 2025
  • Student Center
  • Taylorsville Redwood Campus
Dayanna Alejandra Pérez

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